Web Content Strategy

for the Insurance Industry
Grab the attention of your visitors and compel them to action with intelligent layout, stunning graphics and the right branding.
Whether you market individual insurance, Medicare, Group Benefits, or Property Casualty, we develop and write content that tells your unique story and blend it with our educational and resource material geared for visitors seeking insurance coverage.

Features

Sample Content Ideas

Call To Actions

Multiple options for Instant Quote Agent Links or Quoting Engine Links. Web Contact Forms & Group Census Forms for client convenience.

Tabs, Toggles and Pop-Ups

These tools allow you to display a great deal of information on your plans & services without looking too busy!

Clickers and Countdowns

Display annual open enrollment dates and a dynamic countdown for the Individual Health Market and Medicare.

News, Feeds and Blogs

Keep your customers informed and connected with multiple options for displaying your blog, news or social media feeds.

Concierge Client Area

Provide useful forms, information, tips, trends and notices via this password protected section. Can be “per client” or “one page fits all.”

Testimonials & Case Studies

When uniquely designed, testimonials & case studies can have a powerful and positive impact on potential new clients.

Stunning Home Page Gallery

Rotating Galleries give you the opportunity to tell your unique story and competitive edge in a snapshot.

Substantive ``About Us``

We’ll help you develop meaningful content derived from your philosophy and goals, along with an impressive display of your credentials.

Carrier Gallery

Multiple options for displaying carriers. List as little as five of your top carriers, or your entire portfolio of carriers – it’s up to you.

Services

With so many cookie-cutter options out there, Agent Webwerx offers customized web design exclusively for insurance agents and underwriters at affordable rates.

Our hosting fees are comparable to the larger well-known hosting companies, but include valuable web master services to assure your website is always functioning properly. This includes:

  • SSL Certificate
  • Security
  • Regular back-ups
  • WordPress software updates

We build our websites with WordPress technology. WordPress is a full content management system, and one of the most popular website softwares, with more than 75 million sites built.

WordPress sites are responsive (mobile friendly), meaning they will intelligently adjust layout to whatever size device the site is being viewed from. Considering that a majority of people browse the internet on their phones or tablets, responsiveness is a necessity in websites today.

Optional add-ons to WordPress sites are WordPress Plugins, which save our client’s money as they eliminate the need to hire a developer to make the website perform a function, and sometimes, pretty complex tasks. An example, live chat.  With more than 50,000 Plugins available, if you need a special function on your site, there is probably a Plugin for it.

WordPress is user friendly. Setting up WordPress can be complicated, but once complete, navigating the system and maintaining is very easy.

WordPress is secure. WordPress sites have a team of security experts around the world who work to stay ahead of the hackers. Software updates that keep the core safe from attacks are free and easy to implement!

WordPress is SEO friendly. WordPress themes are coded the right way, which makes them very SEO friendly right from the start. With WordPress you can create keyword-rich URL titles and organic page content that is just adored by Google’s search criteria (algorithm). Additionally, there are many effective WordPress Plugins that help maximize SEO without hiring an expert.

Content. As marketing professionals who work in the insurance industry, a primary focus of Agent Webwerx is helping agents determine what they should say on their website to help them build their book of business. To develop the most useful and compelling content, we have developed a JUMPSTART process designed to extract information that pinpoints your specific needs. The JUMPSTART process is insurance industry specific. We also perform research and take a peek at what your most successful competitors are doing, so we can present you with additional options.

Design. Effective web design is the virtual balance of eye-pleasing aesthetics with useful information and user-friendly, intelligent functionality that compels visitors to stick around after that first glance. We pride ourselves on letting the most important and interesting aspects of our client’s content also drive the visual design, and, we spend an enormous amount of time looking for unique stock photos and graphics that are perfect for our client’s message.

Development. The development phase of web design integrates functionality with design and content on one single platform.  We have a WordPress developer on our team and also work with a few more on an “as needed” basis.  An example of functionality on our sites includes quote links, contact forms, blogs, feeds, WordPress Plugins and third party APIs, like Constant Contact, Salesforce, PayPal, or Woo Commerce.

Educational Information. Our sites include optional standard educational information and resources specific to the insurance industry. For example, whether you specialize in Individual, Group, Business (PC), Financial Services or Medicare, we have developed standard language to inform your clients of pertinent information and to describe the features of various insurance plans and other related products.This includes retirement plans, wellness plans, HR services, and much more. If you can think of it, we have it. And, we use nifty tools like toggles, tabs and pop-ups to present lengthy information without crowding the site.

Healthcare Reform. Unless otherwise instructed, our sites will automatically include a section or page on HCR and the Affordable Care Act, and covers the basics – what your clients need to know.

Resources. We have a vast list of resources (media, graphs and other tools) we can link to, or incorporate directly into your site, careful to always credit the source. Examples: retirement or subsidy calculator, or Medicare supplement chart.

Third Party Vendors. We are very familiar with many of the industry’s third party vendors, like HR360, UBA, ThinkHR, HRAnswerLink, easecentral, Employee Navigator, benefitsConnect and others. We can help you convey to potential clients (website visitors) the significance of these “value add” resources.

Compliance. We are aware that the industry is heavily regulated and you may be required to include standard compliance language and follow other rules on your website. Whether you are marketing securities or Medicare, we are very familiar with these rules and regulations and can help keep your site compliant.

Using your website as a theme, we will set up Your Facebook, LinkedIn or Twitter accounts and profile.  This includes writing a short organizational description, full contact info and website address.

We’ll also provide on your profile:

  • Your website photos and logo
  • Main philosophy and branding
  • Products and Services

Then we’ll provide training while creating and uploading the first two to three posts/tweets for you.

We can also integrate your social media posts with your blog, meaning you post just once on your blog and it automatically posts the blog on your social media(s).

You May Be Interested In these WordPress Plugins

WordPress Plugins are pre-designed widgets that can be added to extend functionality or add new features to your WordPress website.

  • SEO  – Boost your Google rankings
  • Live Chat – Interact in real time with potential clients
  • Calendar – Allow potential clients to book an appointment with you online
  • Language Translator – Display website in multiple languages
  • Client Area – Create a password protected area for clients
  • Website Accessibility – Make your website user friendly for disabled visitors

Request and Complete Our Easy JUMPSTART

And we’ll take it from there, managing the entire process and delivering a turn-key site so you can continue to run your business!

The JUMPSTART process is designed to extract information that pinpoints your specific needs and is insurance industry specific.

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Our Portfolio

Selected Samples of Our Work
choices brokerage portfolio
benefit commerce portfolio
obrien portfolio

More About Us

Our Philosophy and Cost Containing Strategies
With a background in insurance, and formerly known as eMarket Web Design, we have morphed into Agent Webwerx and have been designing insurance agent websites for nearly a decade now. However, we don’t call ourselves web designers. We are partners who help clients navigate the fast moving and complex internet technology landscape that is continually outpacing small business owners.

To fit the needs of our clients and their budget, we integrate WordPress themes with predesigned widgets and functions that can be highly customized and a lot less expensive than starting from scratch.

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Testimonials

What Our Clients Say About Our Work and Our Process